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Local Search Ranking Factors -2019

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Every Local Business needs Local SEO . Everyone should be familiar with how important SEO is for business.  The goal is to enhance its visibility, traffic, and rankings within search results of Google, Yahoo, and Bing, etc. What is Local Business? If a Business depends on the Local Market or on the audience that belongs to places near your Business, then that business is a Local Business. Online marketing is an important key to growing your business, and there are a lot of options out there. What is Local SEO? Local SEO is an effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. It is the process of optimizing your website and local profiles like Google My Business to rank higher on Local search results . Importance of Local SEO 64%  of local customers use Google and other search engines as the main way to find local businesses (like
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Top Common Google Ads Mistakes and How to avoid them

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Before getting into how to make better use of your PPC budget, it’s important to understand a very simple concept behind adwords.   Adwords is a sales channel. This implies that the primary reason you use adwords is to sell your products and services and make profit. If you cannot make your adwords campaigns profitable then you should concentrate on other digital marketing tools and leave behind PPC. There can be several reasons why your campaign is not performing. Most help sites, articles and marketing companies would say that this is because the quality score is reduced. You write an ad for your business, choose keywords that determine what sort of searches your ad will appear for on Google, and say how much you are willing to pay each time someone is directed to your website as a result of clicking on your ad. The Quality Score of your ads determines its frequency, position, and cost per click on Google’s search network. Quality Scores depend on the followi
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Advanced Search Engine Optimization Techniques

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Search engine optimization (SEO) is a top concern for digital marketers and small business owners, as it should be. its especially complicated when you have limited time, money, and other resources. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. SEO requires expert guidance, the basic techniques are easy to learn and can be applied to a website quickly. Here are some advanced search engine optimization tips for modern SEO specialists: 1. Avoid Private Blog Networks (PBN) From the moment Google announced they “have no plans to do further updates” to PageRank, there’s been no way of knowing exactly how Google measures a domains quality. Hundreds of websites dramatically lost their rankings after Google started rolling out their anti-SEO black hat updates. Anyone who dabbled in link exchanges, comment linking, content spinning and many oth
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