Digital Marketing

Before getting into how to make better use of your PPC budget, it’s important to understand a very simple concept behind adwords.   Adwords is a sales channel. This implies that the primary reason you use adwords is to sell your products and services and make profit. If you cannot make your adwords campaigns profitable then you should concentrate on other digital marketing tools and leave behind PPC. There can be several reasons why your campaign is not performing. Most help sites, articles and marketing companies would say that this is because the quality score is reduced. You write an ad for your business, choose keywords that determine what sort of searches your ad will appear for on Google, and say how much you are willing to pay each time someone is directed to your website as a result of clicking on your ad. The Quality Score of your ads determines its frequency, position, and cost per click on Google’s search network. Quality Scores depend on the fol...

Search engine optimization (SEO) is a top concern for digital marketers and small business owners, as it should be. its especially complicated when you have limited time, money, and other resources. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. SEO requires expert guidance, the basic techniques are easy to learn and can be applied to a website quickly. Here are some advanced search engine optimization tips for modern SEO specialists: 1. Avoid Private Blog Networks (PBN) From the moment Google announced they “have no plans to do further updates” to PageRank, there’s been no way of knowing exactly how Google measures a domains quality. Hundreds of websites dramatically lost their rankings after Google started rolling out their anti-SEO black hat updates. Anyone who dabbled in link exchanges, comment linking, content spinning and many oth...