Important technical SEO tactics

What makes a site technically perfect? Here are some factors that will likely play the biggest part in the technical SEO for any website.

No any website can stand without a strong technical SEO. It is the structure of any website.

It is difficult to make sure that understand what is technical SEO and how to get it right.

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

Now I will explain the most important aspects of technical SEO, why each one is so crucial to any website’s success and how to identify and resolve problems.

Mobile-friendly

Mobile traffic is now more popular than desktop traffic. About 55% of all visits to retail websites comes from mobile devices. Google’s also recommend is to begin using the mobile version of websites for rankings. Make sure that your site is ready for this change.

Use Google mobile friendly test to check your website’s mobile-friendly score and see where your website stands. If the results are not very promising, then don’t be disappointed because it’s never too late to start making it right.

In the mobile version of your site includes content, high-quality pictures, properly-formatted text, and videos.

Page Speed

Page speed refers to the time taken by the search engine to load the content of a page. Speed is considered as an important ranking factor by Google. A fast loading site is most likely to get better ranking in search engines.

You should be focusing on site speed because it will impact all other metrics like bounce rates, customer engagement, or time on site. Google’s Page Speed tools can give you a general idea of how your site is measuring up.

Here are some common reasons a site has speed issues

•     Extra large images (and complex file format)
•     Server performance
•     Server location
•     Text graphics
•     Too many plugins
•     No content compression.
•     Unnecessary redirects
•     An outdated CMS

Site errors

Site errors are all the crawl errors that prevent the search engine bot from accessing your website. Most errors are often a result of broken links, incorrect redirects, and missing pages.

404 error pages: A 404 error is a standard HTTP error message code that means the website you were trying to reach couldn't be found on the server. Make sure you know how to fix them.

301 redirect: A 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection.

A 302 redirect is a temporary redirect.

A 302 instead of a 301 can affect your readers and your search result rankings. According to Google says that any 30X redirect will keep the same page ranking.

Broken Links

Broken Links are links that send visitors to a webpage that no longer exists. Are broken links damaging your website's rankings and usability by redirecting visitors to error pages?

Find and fix your broken links.

Duplicate site content

Duplication refers to blocks of content that appear more than one time inside or outside a website or which are pretty similar. Duplicate content or near duplicates can lead to SEO penalties.

If you find duplicate content on your site, the easiest solution is to delete it.

Use the noindex,nofollow meta tag to tell search engines not to index the content. Bots will be able to crawl the page, but won’t index it. Thus, you won’t be penalized for duplicate content.

Website errors

Schema.org - its help your website stand out from your SEO competitors. Search engines created a structured data standard called Schema.org

Poor website structure will impact rankings. Solid structure helps improve the search-ability of your site. It helps describe your content to search engines.

The use of Rich Snippets is by no means mandatory, but it does benefit search engines, users and yes, even site operators

Crawl errors

A search engine tries to reach a page on your website, but fails at it because of crawl error.

Some other type of Crawl error DNS errors, Server errors, Robots failure, Denied site access.

One you have figured out where the problem is and what is causing the crawl errors, you are able to hide it from the list. Do this one at a time or many at a time. You will simply select the box next to the URL and then click Mark as Fixed.

Image Optimization

One of the most important steps is image optimization. Here are basic tips to get you off to a great start.

•     Use unique images that are page-relevant
•     Use the highest quality format possible
•     Reduce the size of your image file
•     Organize multiple images for optimum viewing
•     Include a concise caption with your image
•     Utilize the “Alt Text” to maximize accessibility

Site Security and SEO

If your content is just as good as a competitor’s, but they have HTTPS and you don’t, they’re likely to rank higher on the results page.

Changing your site from HTTP to https will secure the connection with the user and protect their details.

During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to secure hyperlink transfer protocols. Do you really want to miss out on that? Make your business website secure right now!